ARTICLE WRITING & MARKETING – A CRASH COURSE

Article marketing is a fantastic way to convey information to your audience in a non-threatening, non ‘salesy’ manner. In fact, if you do this correctly you will set yourself to be see in the eyes of your readers as the expert! Here are some guidelines that will give you the edge and grip your readership enough that they will continue to the end of your article and want to know more.

(1) HEADING:: This NEEDS be attention grabbing.  give your heading some SERIOUS thought or ask for help on some heading that will GRAB attention.  Begin to start a file with headlines that catch your attention and save them for future use.

(2) LAYOUT OF YOUR ARTICLE: Your basic article starts with an introduction of your topic. What you are going to talk about? Move onto the body which is the meat and potatoes of your article, and then a logical conclusion, which leads your readers skillfully to what you want them to conclude and the next step to take which should lead them to action.

(3) LENGTH OF ARTICLE: Your basic article should be about 400 – 700 words. Anything too long will let your audience wanderi and not they will not finishing reading thereby missing who you are and where they can find you. Keep your articles to a manageable length to convey your message and which sets you up as an expert in your field. Continue to write aticles weekly and your following will grow and people want to know more about what you are doing. This builds your credibility & believability. KEYWORDS: Remember to add a generous sprinkle of you keywords within your article but not to many that it sounds stiff or awkward reading.  2 to 3% ratio is usually acceptable.

(4) ENGAGE YOUR AUDIENCE: You can do this by posing a question.  It gives them an opportunity to get more involved andi s thought provoking therby your article becomes a very interesting read and not the usual hum drum boring stuff.

(5) QUOTES: Try to always find a quote from a relevant source to support your article meat and potatoes. Interview a colleague or co-worker This shows someone else of integrity and third party credibility sharing the same opinion or belief. This helps the process to set you up as an expert.

(6) CONCLUSION: Make this thought provoking enough to draw a conclusion  and stir up enough curiosity that would make your readers want to click on your links below to find out more about you.

(7) YOUR RESOURCE BOX: This is very important. Here is an example:

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